『戦略広報』
『パブリックリレーションズ実務辞典 戦略広報』
電通パブリックリレーションズ 編著 電通
課題図書。・・・何冊目だろう？
グロービス・マネジメント・インスティテュートのMBAとシリーズに似た作りで2ページずつの章立て。いわゆる宣伝広報だけではなく、危機管理、ステークホルダーとのかかわりなど実に幅広く広報戦略を説明。広報の基本はこの１冊で、といった感じ。
でも巻末の各種法人等の広報展開はあまりにも簡単に書きすぎ。とはいえきっとそれはどの項目もそうなのかも。最近読んでいる本はほとんどそうだけど、入門書として最適。
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